Press Release from: Fushifaru Maldives

Fushifaru Maldives has launched ‘Plastic Aa Nulaa’ campaign as part of the resort’s Corporate Social Responsibility (CSR) strategy, in partnership with Dhiraagu and Muni Group at a special ceremony held at Lh.Hinnavaru on 13th August 2022. The media partners of the campaign are Orca Media Group and Mihaaru News.

The objective of this campaign is to increase awareness on the importance on how to help restore the deteriorating marine life through eco-friendly alternatives such as eliminating the single-use plastic to each household. This initiative is focused for Lhaviyani Atoll, where reusable tote bags would be gifted for households through the councils in the islands of Hinnavaru, Kurendhoo, Naifaru and Olhuvelifushi.

“Since we started our operation, we always take extra steps to ensure that we practice and deliver our commitment to environmental sustainability to keep the ocean free from plastic,” stated Ahmed Siaar, General Manager of Fushifaru Maldives.

We believe that “Plastic Aa Nulaa” is a much-needed initiative for Maldives- in encouraging a lifestyle change and empowering our communities to choose reusable bags as alternatives to single use plastic. We are delighted to partner with this key programme, as it aligns well with Dhiraagu’s CSR focus to raise awareness against single use plastic," stated Ali Riyaz, Chief Commercial Officer at Dhiraagu.

Similarly, since 2016, Dhiraagu have had a key focus within the company by phasing out single use plastic bottles at the workplace, introducing Dhiraagu reusable bags, and implementing various awareness programmes for the public every year.

A single step can lead to a bigger result. Start reducing your waste and take sustainable action to save the marine life and protect the future generations.